preloader

Archive | Eye Health

Off Season “Shades”: Sunglasses Past Summer

big red hat over burgundy cocoons fitover sunglasses

It wasn’t until I had a little time in the optical industry under my belt that I realized the term “shades” as a name for sunglasses is a bit of a misnomer. As cool and rock n roll as it is, “shades” really only encompasses a fraction of what sunglasses do—or what they ought to […]

Continue Reading

A Few Trail Etiquette Tips

fits over large prescription eyewear

Wishing everyone a real happy Friday from our home in beautiful San Luis Obispo, CA. This morning I braved the elements (bless my heart) to go play some hooky and shoot some Cocoons. I snapped this particular photo on the northeast side of Cerro San Luis, a favorite local spot of mine, hoping even a […]

Continue Reading

The ‘Do’s and ‘Don’t’s of Staying Alert At the Wheel

Fitover Sunglasses on happy dustin

It must’ve been a record-long Monday afternoon yesterday. Orders poured in and we were running around the warehouse getting them all shipped out; emails persistently awaited reply; and of course the site could always use some tightening up. And after I tapped out in the evening, I had one of those checked-out drives home you […]

Continue Reading