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News & Information

NEWS AND INFORMATION

Press Releases 2016

August 2016

Live Eyewear Fitovers Promotes Alex Burke

Live Eyewear Promotes Burke To Specialty Sales Manager

San Luis Obispo, CA – Live Eyewear, Inc. announces the promotion of Alex Burke to the position of Specialty Sales Manager. In his new role, Burke is responsible for the development and management of Live Eyewear’s sales activities in the Specialty Sporting Goods market segment.
Karen Zappia, Live Eyewear Vice President, states, “Alex’s promotion to the Specialty Sales Manager role is well deserved..

APRIL 2016

4-2016 - HISTORIC EXPANSION OF COCOONS FITOVERS

Historic Expansion of Cocoons Fitovers

San Luis Obispo, CA

Live Eyewear, manufacturer of the patented Cocoons fitover sunglasses, has expanded its collection with the introduction of over 150 additional models.

Jay Raftery, Vice President of Business Development, says, “The advent of the new Cocoons models was driven by eyecare professionals from around the globe. Tens of thousands of optometrists, ophthalmologists and opticians trust Cocoons as their ‘go to’ fitover sunglasses…

FEBRUARY 2016

Live Eyewear Releases Cocoons Black Cherry Frame Finish!

San Luis Obispo, CA – Live Eyewear, manufacturer of the world renowned Cocoons polarized fitover sunwear collection, adds a new rich, warm, Black Cherry frame finish to the brand’s current selection of frame colors. The new finish is currently available on all seven patented frame designs and is paired with Live Eyewear’s optical grade Polaré® lens system in a gray tint.

Press Releases 2015

AUGUST 2015

Jay Raftery Appointed as Vice President of Business Development

San Luis Obispo, CA – Live Eyewear, the world’s leading manufacturer of professional grade fitover sunglasses has appointed Jay Raftery to the position of Vice President of Business Development. Mr. Raftery will report directly to Kieran Hardy, CEO.

Press Releases 2014

DECEMBER 2014

Cocoons® Introduces High Contrast, Twilight® Lens Option in Flip-Ups Collection

San Luis Obispo, CA – Live Eyewear announces the soon to be released addition of its Twilight® lemon lens tint in the company’s Cocoons brand of flip-ups designed to be worn over prescription eyewear. The new tint from the world renowned brand of optical grade, clip-on and flip-up UV filters will provide a simple and convenient way to reduce eyestrain caused by artificial lighting in nighttime conditions. The tried-and-true, simple-to-use flip-up design allows the wearer to alternate between filtered and naturally transmitted light effortlessly.

OCTOBER 2014

Live Eyewear to Release Cocoons® OTG Goggles for Winter Sports

San Luis Obispo, CA – Live Eyewear announces the release of Cocoons OTG Goggles.  Specifically engineered to be worn over prescription glasses, Cocoons fitover goggles feature a dual layer, anti-fog lens system and incorporates air apertures to eliminate condensation build up on the internal lens surface. The high contrast orange lenses feature a glare blocking silver mirror finish, delivering superior visual acuity whilst blocking 100% of UVA&B rays.

JULY 2014

Cocoons® Features New High Contrast Lens Options in Clip-Ons Collection

San Luis Obispo, CA – Live Eyewear announces the addition of two new lens options to the company’s Cocoons Clip‐Ons collection. The world renowned brand of optical grade, clip‐on sunwear has provided a simple and convenient way to transform prescription eyewear into polarized sunglasses for over a decade. The new polarized yellow and non‐polarized Lemon lens tints are designed to enhance contrast and reduce glare in low light and indoor applications.

FEBRUARY 2014

Cocoons® Fitover Sunglasses To Feature Polarized Green Mirror Lenses

San Luis Obispo, CA ‐ Live Eyewear, the world’s leading manufacturer of eyewear designed to be worn over corrective glasses, has announced that the company’s signature brand of fit‐over sunglasses, Cocoons®, will be available with amber Polaré® polarized lenses that feature a green mirror coat in the 2014 collection. The new lens option is designed to reflect additional glare while enhancing the high contrast nature of the amber lens tint.

FEBRUARY 2014

Vistana® Polarized Sunglasses Collection Showcases Elegance in Fitover Sunwear

San Luis Obispo, CA ‐ Live Eyewear President, Kieran Hardy, comments, ʺThe Vistana collection has transcended traditional fitover sunglass styling and function by significantly improving the range of vision and aesthetic appeal. By eliminating the need for separate side shields, we introduced a sleeker, more modern look without sacrificing the convenient and effective fitover function that millions of eyeglass wearers have come to appreciate. Vistana is already recognized as the worldʹs most elegant fitover sunglasses, and the newly jeweled models take the collectionʹs luxurious appearance to an entirely new level.ʺ

JANUARY 2014

Live Eyewear, Inc. Settles "Fitovers" Trademark Dispute

San Luis Obispo, CA – Lava Limited, Jonathan Paul Eyewear, and Live Eyewear are pleased to announce they have successfully resolved their pending trademark disputes. Effective immediately, retailers will be permitted to use “fitover,” “fit over,” or similar variations (e.g., fitover, fits over) to describe their products.

Press Releases 2013

July 2013

Live Eyewear Appoints Nicole Norris as General Counsel

San Luis Obispo, CA – Live Eyewear announced today the appointment of Nicole Norris to the position of General Counsel. Live Eyewear manufactures and distributes patented fitover eyewear and maintains a number of prominent trademarks known throughout the eye care and specialty sporting goods markets. The company is most noted for the world’s leading brand of fitover sunglasses, Cocoons®.

June 2013

Johnna Bramblett Promoted to Live Eyewear Customer Service Manager

San Luis Obispo, CA – Live Eyewear, Inc. announces the promotion of Johnna Bramblett to the position of Customer Service Manager. In her new role, Bramblett is responsible for the development and management of Live Eyewear’s account managers and customer service team.

April 2013

Live Eyewear Demonstrates Cocoons Durability in New Demonstration Video

San Luis Obispo, CA ‐ Live Eyewear, a leading manufacturer of fit‐over sunglasses designed to be worn over prescription eyewear, has recently produced a video to demonstrate the resilience and dependability of the company’s flagship sunglass brand, Cocoons®. The patented line of sunwear features a limited lifetime warranty that is put to the test as the company subjects a pair of Cocoons sunglasses to the crushing weight of a full size car.

View the video now!

February 2013

Live Eyewear Debuts Cocoons Style Line at the International Vision Exposition

San  Luis  Obispo,  CA  –  Live  Eyewear  announces  the  much  anticipated  release  of  the  new  Cocoons Style Line.  The new fitover frame style expands the selection of popular rectangular designs  that  have  proven  to  be  the  collections’  top  sellers.   The  company  will  debut  the  new  Style Line at the International Vision Exposition in New York, March 15‐17th, 2013, Booth 1609.

Press Releases 2012

APRIL 2012

Cocoons® with New Polarized Photochromic Lenses Featured in 20/20 Magazine

MARCH 2012

Cocoons® Get Inked with New Frame Color for 2012

San Luis Obispo, CA – Live Eyewear, manufacturer of the world renowned Cocoons OveRx sunwear collection, introduces a new metallic blue finish with black flecking to the brand’s current selection of Soft Touch® frame colors. The new frame color, Ink, will be officially released at the International Vision Exposition in New York, on March 23‐25th, 2012. The new Ink frames will be available in all Cocoons models with an option of gray, amber, copper, or yellow Polaré® polarized lens tints.

MARCH 2012

Cocoons® Introduces New Rimless Clip-Ons Collection

San Luis Obispo, CA – Dave Dean, Vice President of Marketing, explains, “The extremely lightweight rimless design offers a sleek and stylish look that will be popular with those wishing to effortlessly convert their plastic or rimless prescription frames to polarized sunwear. The low profile, frameless sun lenses feature a spring tension bridge and wider, gapped prongs to allow them to easily attach to plastic and rimless ophthalmic eyewear. Each prong is made from a supple plastic that provides a secure and scratch‐free method of attaching the rimless clip to the prescription frame. The result is a sleek look that we know people will be pleased to wear.”

MARCH 2012

Live Eyewear Celebrates 10 Year Anniversary!

San Luis Obispo, CA – For over a decade, Live Eyewear has focused on developing innovative new products for the over prescription eyewear category. The company’s core strategy has been, and continues to be, a focus on delivering “best in breed” sunwear, low vision aids and specialty eyewear, such as passive 3D, to its ever growing distribution network of authorized dealers. The company’s primary channels of distribution are through independent eye care professionals and better quality sporting goods locations.

FEBRUARY 2012

Cocoons Debut New Photochromic Polarized Lenses at Vision Expo East

San Luis Obispo, CA – Live Eyewear, Inc., a prominent manufacturer of fitover eyewear, announces the addition of polarized photochromic lenses to the company’s world renowned Cocoons® brand. The UV activated polarized Polaré® lenses will be available in a choice of gray or amber tints. The company will debut Cocoons with the new photochromic lens option at the International Vision Exposition in New York on March 23‐25th, 2012, booth #2625.

JANUARY 2012

Live Eyewear Publishes Blandon Bear Waiting Room Book

San Luis Obispo, CA ‐ Live Eyewear, the manufacturer of Cocoons, Vistana, LightGuard and other optical quality eyewear brands, offers ECPs a new angle in customer care. The company has published a limited edition waiting room book titled Now I Can See!. The new publication is designed to keep young patients entertained while waiting for their appointment, and at the same time, introduce them to the benefits of corrective eyewear through the perspective of the story’s main character, Blandon Bear. The book is the first publication of the Blandon Bear Adventure series that will deliver fun and informative stories that focus on a number of eyewear related topics for children. The book is authored by Live Eyewear President Kieran Hardy.

Press Releases 2011

JULY 2011

Live Eyewear Donates Over 800 Pairs of Polarized Clip-Ons Sunwear

San Luis Obispo, CA – Live Eyewear, renowned for their Cocoons® brand of fitover polarized sunwear and low vision aids lends a helping hand to a non‐profit group, Restoring Vision.org, by donating over 800 polarized clip‐ons, valued at over $27,960, in support of the organizations efforts to provide better vision to those in need around the world.

MAY 2011

Live Eyewear Introduces Seven New Cocoons Clip-Ons Sizes

San Luis Obispo, CA – Live Eyewear announces the expansion of the company’s Cocoons Clip‐Ons collection. The world famous brand of optical quality, polarized Clip‐Ons receives seven new sizes in the collection’s most popular selling shapes. The additional sizes were developed to address the increasing popularity of prescription frame styles that feature an increased width, or “A” measurement. Cocoons Clip‐Ons now feature 49 shapes/sizes that feature a lightweight monel chassis design with a choice of gunmetal or bronze finish, and gray or amber Polaré® polarized lenses.

MARCH 2011

Cocoons New Blue Mirror Polarized Lens Option Featured in Angling International

FEBRUARY 2011

Live Eyewear Issued United States Patent for Flex2Fit® Temple Design

San Luis Obispo, CA ‐ Live Eyewear, Inc., announced today that the United States Patent and Trademark Office has issued utility patent number 7,878,647 for its eyeglass temple technology and manufacturing method. The temple technology, branded Flex2Fit®, provides the consumer even more benefits than preceding temple designs. Flex2Fit temples are featured on the company’s highly successful range of Cocoons® sunglasses. These sunglasses, specifically designed to be worn over prescription eyewear, continue to evolve and improve since the products initial introduction in 2002.

JANUARY 2011

Cocoons New Blue Mirror Polarized Lenses Featured in Tackle Trade World

JANUARY 2011

Cocoons Burgundy Featured in 2020 Magazine Sunny Solutions

Press Releases 2010

DECEMBER 2010

Cocoons Ivy Frames Featured in 20/20 Magazine

NOVEMBER 2010

Cocoons New Ivy Frames Featured in Eyecare Business

OCTOBER 2010

Vistana Follows Suit and Adds Famed Cocoons Soft Touch Finish to Collection

San Luis Obispo, CA ‐ The Vistana OveRx® sunwear collection receives three new Soft Touch ® frame finishes for 2010. The addition of matte black, tortoiseshell, and violet Soft Touch options to the popular, fashion ‐ driven OveRx sunwear collection is in direct response to consumer demand.The popularity of the frame finish was established with the world renowned Cocoons® brand of over prescription sunglasses and will now be available in both collections from Live Eyewear.

OCTOBER 2010

Cocoons Polaré® Polarized Gray Lenses Now Available with Blue Mirror

San Luis Obispo, CA ‐ Live Eyewear, Inc., the world’s leading manufacturer of eyewear designed to be worn over corrective glasses, has announced that the company’s signature brand of OveRx sunglasses, Cocoons®, are now available with gray Polaré® polarized lenses that feature a flash blue mirror coat designed to add both style and performance to the collection. The new lens option is available in all six frame sizes.

SEPTEMBER 2010

Live Eyewear Goes Green with Ivy Frame Finish

San Luis Obispo, CA ‐ Live Eyewear, Inc., manufacturer of Cocoons®, the world renowned sunglass and clip-on collection designed to be worn over prescription eyewear, introduces a new deep green finish (identified as Ivy) to the brand’s current selection of Soft Touch® frame colors. The new frame color was officially released at the International Vision Exposition in Las Vegas, Nevada, on October 7-9th, 2010, and was very well received. The new Ivy frame is available in all Cocoons models with an option of gray, amber, copper, or yellow Polaré® polarized lens tints.

SEPTEMBER 2010

LightGuard Offers Additional Tints

San Luis Obispo, CA ‐ Live Eyewear announced today that the company’s top-of-class, value priced eyewear collection, LightGuard ®, is now available in an extended range of specialty tints designed to meet a broad spectrum of eyecare needs; including low vision applications, post-operative protection and general high impact safety requirements. The complete collection will be showcased at the International Vision Exposition in Las Vegas, Nevada, October 7-9th, 2010 at Live Eyewear booth 19077.

JUNE 2010

Cocoons Sidekick Flip-Up Absorptive Filters

San Luis Obispo, CA ‐ Live Eyewear’s Cocoons Low Vision collection of UV absorptive filters has been met with exceptional applause by the world’s leading eyecare professionals. The performance and quality offered in the Cocoons Low Vision collection provides the low vision patient with a solution that not only works effectively, but is made of the highest quality.

MARCH 2010

Burgundy and Slate, New to the Cocoons Collection

San Luis Obispo, CA ‐ Live Eyewear announces the much anticipated addition of Burgundy and Slate frame finishes to the company’s Cocoons OveRx sunglasses collection.   The new frame options expand the Cocoons collection; giving eyeglass wearers more color selection with a touch of today’s fashion trends when choosing their OveRx sun protection.

MARCH 2010

LightGuard New Post-Op Eyewear

San Luis Obispo, CA ‐ Eyecare Professionals have expressed an overwhelming need for high quality, price conscious post-operative eyewear in response to self-regulatory changes in the pharmaceutical market place. In keeping with the tradition as the world’s leading manufacturer of OveRx (over prescription) and specialty eyewear, Live Eyewear is proud to introduce LightGuard™ as the solution to their demands.

JANUARY 2010

Live Eyewear Unveils Slate Finish in Cocoons Collection

San Luis Obispo, CA ‐ Cocoons®, the #1 brand of OveRx® sunwear chosen by eyecare professionals, has been expanded to include a new luxurious soft touch slate frame finish in all models.

Press Releases 2009

JULY 2009

OveRx Authenticity Program Safeguards Consumers

San Luis Obispo, CA – Live Eyewear’s OveRx Authenticity Program, launched in March of 2008, was initiated to combat counterfeit and low quality imitators of the company’s patented premium quality sunglasses designed to be worn over prescription eyewear. The program was designed to protect the public from purchasing over prescription sunglasses that they believed to be genuine Live Eyewear products.

JULY 2009

Karen Zappia Awarded Top Women in Optical Honors

San Luis Obispo, CA – Live Eyewear joins the Optical Industry in recognizing Karen Zappia, the company’s Vice President of Sales, for her outstanding achievement as one of the Optical Industry’s Top 40 Women for 2009. The results of the Special Report can be found in the July 20th, 2009 edition of Vision Monday magazine.

Press Releases 2008

DECEMBER 2008

Live Eyewear, Inc. Purchased by Company President

San Luis Obispo, CA – OveRx sunglass manufacturer Live Eyewear, Inc. announced today the purchase of the privately held corporation by the company’s President, Kieran Hardy. The transaction was completed in early December; terms of the sale were not disclosed.

SEPTEMBER 2008

Live Eyewear Introduces New Cocoons Clip-Ons Sizes

San Luis Obispo, CA – Live Eyewear, manufacturer of the world famous Cocoons OveRx® sunglasses line, announced the introduction of 3 new sizes in the Cocoons Clip-Ons Collection. The polarized clip-ons feature scratch resistant Polaré lens system and are designed to match new trends in prescription eyewear frames. With the addition of the three new sizes, Rec 15-48, Rec 15-50 and Ovl 6-50, the Cocoons Clip-Ons collection includes 42 different shapes and sizes.

JUNE 2008

Changsha Shunyi Appointed Live Eyewear Distributor in China

San Luis Obispo, CA – Live Eyewear, the foremost authority within the OveRx market has finalized an agreement with Changsha Shunyi to represent the company throughout China. Changsha Shunyi has complete exclusivity and rights to distribute Live Eyewear’s patented OveRx eyewear.

APRIL 2008

Live Eyewear Unveils the Newly Redesigned 2008 Cocoons

San Luis Obispo, CA – Live Eyewear announces the release of the newly redesigned Cocoons OveRx sunglass collection for 2008.   Loaded with new features and design elements, the collection stays true to its foundation in function while refining its styling and performance. The 2008 Cocoons collection will debut at the International Vision Exposition in New York, April 11th-13th, 2008.

APRIL 2008

Whitepaper - Choosing an OveRx Option That is Right For You

San Luis Obispo, CA – If your decision is mostly based on your budget, then it’s best to address this concern first. Let’s start by reviewing the options in order of lowest to highest price point. Flip-Ups are by far the least expensive option, usually retailing for about half the price of an OveRx sunglass. Next are Cocoons Clip-Ons and finally our patented Cocoons OveRx sunglasses.

APRIL 2008

Live Eyewear Launches OveRx Authenticity Program

San Luis Obispo, CA – Live Eyewear announces the official launch of the company’s OveRx Authenticity Program in conjunction with the release of the redesigned Cocoons OveRx sunglass collection to debut at the International Vision Exposition in New York, April 11th-13th, 2008. The Cocoons brand has established a renowned reputation worldwide as the finest OveRx sunwear products available and will be the first of the company’s eyewear collections to display the new OveRx Authenticity emblem.

MARCH 2008

New Polaré Polarized Lenses Exceed Class 1 European Standards

San Luis Obispo, CA – Live Eyewear announces the release of the newly redesigned 2008 Cocoons collection which includes new features and design elements. The most anticipated upgrade to the world renowned Cocoons OveRx sunwear collection is the enhanced Polaré lens system which exceeds the strict Optical Class 1 specifications of the European eyewear standard (EN 166).   The Cocoons brand continues to deliver unique innovations, repeatedly raising the bar in the OveRx category.  Cocoons are the only known sunglass brand to feature a Class 1 lens in the OveRx sunwear category. The new Class 1 Polaré lenses deliver superior optical performance while maintaining the rigidity and scratch resistance the lens is known for.

FEBRUARY 2008

Whitepaper - Short and Long Term Benefits of OveRx

San Luis Obispo, CA – Where to begin? There are so many health advantages to wearing an OveRx sunglass as opposed to other sun protection alternatives that I could go on for pages and pages. Fortunately for you the reader, I’m limited on space so I’ll focus on one short term and one long term benefit of wearing an OveRx sunglass. I’m going to ignore the obvious reasons that all 100% polarized sunglasses deliver, outlining only advantages that are unique to OveRx.

JANUARY 2008

Whitepaper - Enjoy all the Features of OveRx

San Luis Obispo, CA – So you bought a pair of OveRx sunglasses, besides putting them on, what more is there to do? Well, if you really want to enjoy all the benefits of your new OveRx sunglasses, this article will give you some insight on how to best use and care for your new sunwear.

JANUARY 2008

Live Eyewear Announces the Addition of Low Vision Lens Tints

San Luis Obispo, CA – Live Eyewear announced today that Cocoons, the company’s patented collection of sunwear designed to be worn over prescription eyewear, will be available in an additional range of specialty lens tints specifically developed for the Low Vision market. Millions of eyeglass wearers nationwide have come to depend on the convenience, comfort and complete protection delivered by Cocoons.   By combining specialty low vision lens tints with the world’s leading OveRx sunwear frame designs, the new Low Vision Cocoons will deliver these benefits to those with special low vision requirements.

Press Releases 2007

DECEMBER 2007

Whitepaper - What You Should Know About OveRx

San Luis Obispo, CA – Buying an OveRx sunglass seems like a relatively simple process. You try on various sizes, find one that best fits over your prescription glasses and pay for it. Unfortunately, there are a few things you should do before you ever try a pair on.  With the absolute plethora of brands available, not assessing the product properly might have you wearing eyewear that delivers inferior performance and protection

DECEMBER 2007

Boomers Vision Needs Drive Demand For Specialized Sunwear

San Luis Obispo, CA – With the growing popularity of laser vision correction, it’s surprising that millions of Americans still wear prescription glasses. According to the Vision Council of America, about 62% of the population wears corrective eyeglasses. Not corrective contact lenses… actual prescription eyewear frames. That is approximately 187 million people!

JUNE 2007

Live Eyewear announces Fisherman Eyewear as U.S. Fishing Distributor

San Luis Obispo, CA – Live Eyewear, manufacturer of the world famous Cocoons® brand of OveRx sunwear, has announced that Fisherman Eyewear has become the new official distributor of the company’s flagship brand.

MARCH 2007

Live Eyewear Unveils Cocoons® Tortoiseshell

San Luis Obispo, CA – Cocoons®, the #1 brand of OveRx® sunwear chosen by eyecare professionals, has been expanded to include a new luxurious soft touch tortoiseshell frame finish in all models.

MARCH 2007

Tandem Fitover Case - PR

Live Eyewear Releases the “Tandem”

San Luis Obispo, CA – The world’s leading manufacturer of OveRx® sunglasses receives thousands upon thousands of consumer comments and suggestions regarding their eyewear collections and accessories. The company closely monitors these important comments through its customer care center and incorporates them as a key element in refining existing product lines and developing new concepts.

MARCH 2007

Polare Copper Lenses in fitover sugnlasses

Live Eyewear Introduces POLARé® Copper

San Luis Obispo, CA – Live Eyewear, manufacturer of the world famous Cocoons® brand of OveRx sunwear, has announced the addition of polarized copper to its available Polaré lens options in all Cocoons models.

JANUARY 2007

Clear Fitovers

Cocoons® Offer A Clear Advantage

San Luis Obispo, CA – Live Eyewear, the world’s leading manufacturer of sunglasses designed to be worn over prescription eyewear, offers the Cocoons Collection with five lens tints, the newest of which is the clear lens. Cocoons are now available with scratch resistant optically correct clear polycarbonate lenses that are extremely durable and provide 100% protection against damaging ultra-violet light.

Press Releases 2006

SEPTEMBER 2006

Three New Clip-on sunglasses

Cocoons® Introduce 3 New Clip-On Shapes

San Luis Obispo, CA – Live Eyewear, manufacturer of the world famous Cocoons OveRx® sunglasses line announced the introduction of 3 new shapes in the Cocoons Clip-On Collection. The new polarized clip-on shapes featuring the scratch resistant Polaré lens will debut at the International Vision Exposition in Las Vegas, September 14-16, 2006.

MARCH 2006

New fitover sunglass size offered in the Cocoons line.

Live Eyewear Adds Wide Line to the Cocoons® OveRx® Sunwear Collection

San Luis Obispo, CA – Live Eyewear announces the much anticipated release of the new Cocoons WIDE LINE. The new frame style expands the range of Rx frame sizes the world famous OveRx (over prescription) sunglass collection accommodates. The sleek, yet wide, low profile frame shape was developed to address the increasing popularity of Rx frames that feature wide temple to temple measurements and narrow top to bottom heights.

FEBRUARY 2006

Cocoons Eyewear has new German fitover dealer

U Optik Awarded German Distributorship for Live Eyewear

San Luis Obispo, CA – Live Eyewear, Inc. has appointed U! Optik as the exclusive distributor of the company’s patented eyewear, which include the world famous Cocoons brand and the fashion forward Vistana collection of OveRx eyewear.

Press Releases 2005

SEPTEMBER 2005

Cocoons® POLARé® Lens Now Available In a Clip

San Luis Obispo, CA – Live Eyewear, Inc., manufacturer of the world famous Cocoons OveRx sunglass line utilizes the Polaré lens system to provide optical quality, polarized protection to eyeglass wearers who prefer clip-on sunwear. The polarized clip-on collection featuring the scratch resistant Polaré lens is available through eye care specialist.

JUNE 2005

Next Generation Flex2Fit™ Temples Enhance Cocoons® Comfort

San Luis Obispo, CA – Live Eyewear, manufacturer of the Cocoons brand of OveRx® sunglasses, announced today that all Cocoons models will feature a new generation of Flex2Fit adjustable temples. Flex2Fit temples have always been a core product feature of the Cocoons line that allows the wearer to customize the position of the temple for improved comfort and fit. The next generation of Flex2Fit temples features a soft rubber stem that not only improves the flexibility and comfort of the temple, but also the ease and precision of adjustment.

FEBRUARY 2005

POLARé® Lens System Defines Cocoons® Quality

San Luis Obispo, CA – Leading eyecare professionals understand that the quality of the eyewear they offer defines their level of expertise, care and professionalism. Most make an effort to research and review all available brands of products, selecting only those that meet the quality and performance levels one would expect from an eyecare professional.

Press Releases 2004

FEBRUARY 2004

Live Eyewear Adds Stream Line to the Cocoons OveRx Sunwear Collection

San Luis Obispo, CA – Live Eyewear announces the much anticipated release of the new Cocoons’ STREAM LINE to the market leading OveRx (over prescription) sunglass collection.   The slim oval frame shape was developed to address the increasing popularity of smaller oval and round prescription frame styles. The new STREAM LINE model further enhances the range of sizes and shapes offered by the Cocoons collection; giving eyeglass wearers the most complete selection of premium polarized sunglasses to choose from when selecting OveRx sun protection.

Press Releases 2003

JULY 2003

Cocoons Enhance Vision in Low Light Conditions

San Luis Obispo, CA – Live Eyewear announces the addition of yellow polarized lenses to the Cocoons collection of OveRx® sunwear. The patented sunglass collection is comprised of five sizes offered in four colors with a choice of amber, gray and yellow polarized Polar TX lenses. Specially designed to be worn over prescription glasses, Cocoons are the sunwear solution for millions of people who wear corrective eyewear.

FEBRUARY 2003

Consumers Find Superior Quality in Cocoons

San Luis Obispo, CA – Live Eyewear, Inc.  reports positive results from sales data collected in 2002.  The data collected from Consumer Warranty Registrations reveals that consumers are extremely satisfied with the quality, design and function of their Cocoons sunglasses.  Cocoons are polarized sunglasses designed to be worn over prescription eyewear.  The patented collection features optically correct Polare, scratch-resistant lenses coupled with Soft Touch OveRx frames in a variety of sizes, colors and lens options.

Press Releases 2002

OCTOBER 2002

Live Eyewear Adds the Mini Slim to the Cocoons Collection

San Luis Obispo, CA – Live Eyewear announces the much anticipated release of the new Cocoons’ Mini Slim.   The sleek new addition to the popular sunwear collection is a smaller version of the company’s top selling Slim Line model. The patented frame will debut at the International Vision Exposition in Las Vegas, Nevada.   As with all Cocoons models, the Mini Slim will be available in matte black, tortoiseshell, sapphire, and sand.   All colors are available with optically correct gray, amber, or yellow Polar TX™ polarized, scratch resistant lenses.

OCTOBER 2002

Soft Touch Finish Refines Cocoons Sunwear

San Luis Obispo, CA – Live Eyewear announced today that Cocoons sunglasses will now feature Soft Touch™ coloring on all models. Cocoons are a patented range of polarized sunglasses, engineered to be worn over prescription eyewear.

March 2002

Aviva Optical Awarded Exclusive Distributorship for Live Eyewear

San Luis Obispo, CA – Live Eyewear announced today that it has finalized an agreement for the exclusive Australian distribution of Live Eyewear products with Aviva Optical Supplies. Live Eyewear General Manager, Kieran Hardy says, “We are very proud to have Aviva as our Australian agent. The company has a long track record of success in the Australian optical marketplace and I am looking forward to an exciting first year.”

March 2002

Cocoons® Redefine Fits-over Sunglass Standards

San Luis Obispo, CA – Live Eyewear introduce Cocoons® to optical professionals at Vision Expo East 2002 in New York City. Cocoons® are a patented range of polarized sunglasses designed to be worn over prescription eyewear and will be made available to the public exclusively via professional optical retailers.